About Us

“The revolution in the personal care industry is about increasing the effectiveness, in a budget friendly price. The market is flooded with skin care alternatives, but First Secret envisions to be an industry disruptor by offering premium products at affordable prices. This is for the first time that a range free of paraben, sulphate, silicone and petroleum is launched, loaded with the goodness of effective ingredients. Our aim is to target every problem with a solution that can fit all pocket sizes. With the launch of First Secret, we end the constant cycle of hit-and-trial on care products. This is your one stop solution to end all skin and care problems.” 

- Shiv Shanker Prasad, Co-founder First Secret


We aim to provide a solution-based approach to daily skincare, personal care, and hair care problems. The motivation of First Secret lies in providing effective remedies and bringing a product that works wonders for you amidst a range of other products in the market. What stands out in First Secret is the carefully researched and designed composition of the product, which will retrieve your skin and hair, safe and easy to use.

First Secret’s products are kind to your skin and the environment around you. Its product is Paraben, Petroleum & Sulphate-Free with a careful elimination of the side effects of conventional beauty products; The brand offers a far-reaching choice of beauty care products customized as per your own need. It maintains a delicate balance of being effective yet free from the side effects of harsh chemicals used in beauty products. 

For the last 15 years, S.P. Gupta, the Co-Founder of First Secret Private Limited, has worked substantially in Advertising and Marketing for Cosmetics, Skin Care, and Food Products. With years of experience, he brings to you the best range designed to cater to your daily care needs, targeting the problem area. 

First Secret celebrates each one’s uniqueness of character, style, and beauty that we carry throughout our lives. The brand is available to people from all walks of life at a pocket-friendly price. It is a one-stop solution for all your beauty care needs to nourish your skin and rejuvenate them. 

Be a part of the First Secret family and reinvent how you look at self-care beauty products. It is time to dig into the amazing ingredients to nourish your skin!